Lush & Lavish Living

Project Overview

Brand identity redesign and packaging design for Lush & Lavish Living, a Barbados-based body care brand specializing in rich whipped body butters made with natural ingredients. The goal was to elevate the brand with a more refined, luxurious visual identity while maintaining a soft, indulgent aesthetic that reflects the product experience.

The Problem

The brand required a more polished visual identity that could compete in the premium skincare space while remaining warm, feminine, and inviting. Packaging also needed to clearly communicate the product line while allowing multiple scents and colourways to feel cohesive across the range.

Design Approach

The redesign introduced a refined typographic logo paired with elegant packaging built around soft colour palettes and clean label structures. Each scent variation was given its own colour identity while maintaining a consistent layout system to strengthen brand recognition across the product line.

Deliverables

• • Logo redesign
• • Brand identity development
• • Product label design
• • Packaging system for multiple scents
• • Label layout for ingredients and product information