Churn Homemade Ice-cream

Project Overview

Logo redesign for Churn Homemade Ice-cream, created to give the brand a more distinctive and modern visual identity while keeping the handmade feel central to the business.

The Problem

The original logo lacked clarity and visual impact, making it harder for the brand to feel memorable and polished. The business needed an identity that felt more intentional, ownable, and suitable for wider brand use.

Design Approach

The redesign focused on creating a bolder wordmark with stronger character and improved readability, while introducing a playful but refined layout that better reflects the homemade nature of the brand.

Deliverables

• • Logo redesign
• • Primary wordmark
• • Refined brand presentation